Victoria's Secret, the world's most popular lingerie brand, recently launched French lingerie line Livy. Introduced in the second week of February, Livy is available at a few Victoria's Secret stores in the US and on the brand’s website. It will also be made available at select stores in the UK from February
20. The shop-in-shop format is exclusively launched at Victoria's Secret 5th Avenue (New York City) and New Bond Street (London) Flagship stores. Livy is featured within a branded shop-in-shop, as per a PR Newswire release.
Angel Sara Sampaio and Designer Lisa Chavy together introduced Livy at Victoria's Secret. Founded by Paris-based designer Lisa Chavy, Livy has been dubbed the "new lingerie brand to know," blending traditional and modern intricacies that push design boundaries and take fashion lingerie to the next level. Livy is constantly seeking out ways to differentiate the brand through new premium fabrics and techniques, as per the release.
The collection draws inspiration from the different style and sensibilities of urban females in New York, Paris, and Los Angeles, and is enhanced further by Chavy's love for art as well as architecture. The lingerie line would attract those women who are expressive and desire to be seen and not hidden beneath clothing.
"I love the way women make choices. The way they decide to live their life, fully, boldly. I created Livy because I wanted to empower women's freedom. I wanted to create lingerie that would be more than lingerie — it's a lifestyle matching who they are," says Chavy, as per the release.
The Livy line at Victoria's Secret comprises an assortment of panties, bras, lingerie, lifestyle pieces and sleepwear. All lingerie pieces are high-end products and define luxury with tattoo-style appliques, graphic-back designs, crisp laser-cut lines, celebrated bold hardware accents, ultra luxe Calais lace, and are laced with thermo-fused technology that forms a smooth and super comfortable fabric finish.
Livy is created with daring designs and French know-how. The line is a surprise combination of valiant silhouettes and luxurious material that redefine lingerie.
Victoria's Secret is the one of the leading specialty retailers of bras, panties, lingerie, pajamas and beauty products besides prestige fragrances, body care, celebrated Supermodels and world-famous runway shows. A business of L Brands, Inc., Victoria's Secret serves customers at more than 1,600 Victoria's Secret Lingerie and Beauty stores around the globe and online at www.VictoriasSecret.com, enabling them to shop the brand anywhere and anytime, as per the release.
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